Prompts = Produce, Thirst, Burst
The PR firm of Craig&Co presented their ad idea to KoolKola’s Board of Directors…
‘The idea is that we show kids from all walks of life drinking huge amounts of your beverage, slaking their thirst, to the point where they burst!’
Some of the attendees looked horrified. One, an older man, needed some clarification.
‘So… they drink a lot?’
‘Until they burst. Yes.’
‘What do you mean “burst”?’
Craig looked as if the answer were obvious. ‘Their stomachs explode! But they’re smiling when it happens.’
The old man pondered. Then, ‘When can you produce it?’
‘We’re ready to go!’
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