The world of Public Service Announcements might have been different if Smokey the Bear hadn’t been chosen to alert the public to the danger of forest fires and their causes. The calm paternalistic bear influenced the creation of spokes-creatures that came after.
But what if one of the alternate characters had been chosen?
Martin the Rabid Squirrel would have been furious at people who left campfires burning unattended, foaming at the mouth and threatening to bite offenders. The draft script was rated R for language.
Calm rationality and the appeal to children were key for Smokey getting the job.
No comments:
Post a Comment