“Peter Veet’s
Sour and Sweet!
Ice cream and candy
Peter Veet’s dandy!”
Peter Veet, President and CEO of the world’s largest confectioner, sat in stupefied silence while anxious ad agency representatives waited with saccharine smiles on their faces. He wondered why it was that after three months of “creative brainstorming services” (billed at top dollar), he had just listened to… this?
And the billboard proposals! No pictures of their ice cream popsicles! No orange chocolate dandelions! Not to mention not even a glimpse of the company mascot, the proud Florida flamingo!
But all Peter could say was “Needs work”.
Sour and Sweet!
Ice cream and candy
Peter Veet’s dandy!”
Peter Veet, President and CEO of the world’s largest confectioner, sat in stupefied silence while anxious ad agency representatives waited with saccharine smiles on their faces. He wondered why it was that after three months of “creative brainstorming services” (billed at top dollar), he had just listened to… this?
And the billboard proposals! No pictures of their ice cream popsicles! No orange chocolate dandelions! Not to mention not even a glimpse of the company mascot, the proud Florida flamingo!
But all Peter could say was “Needs work”.
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