Sunday, January 20, 2019

Dazzle, Encumber, Protect


Her detractors called her “Manica”, but Monica Roberts took the insult as a badge of honour. As the first trans-woman to run a successful clothing company, she knew a thing or three about business. Today she’d met with her legal counsel on ways to protect the trademark on Dazzle Jeans, the flagship product.

He wanted to “encumber their competitors with lawsuits”, or in other words, sue their pants off. She wanted to try negotiating first. He resisted. She insisted. He made the mistake of using her “other name”. One call to HR later and his desk was empty.

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